MORAVIAN

Client: Moravian College
Bethlehem, Pennsylvania

Executive Editor: Susan Woolley
Managing Editor: Rick Chillot


Moravian’s magazine had well-written editorial content but a flat, dated look and flow. It lacked the vitality of the Moravian campus today.

We refocused the editorial to cover more topics and more people in fewer words per article, introduced two-page “featurettes” and a long section of small bits on the many aspects of this interesting college. The result is a dynamic and colorful publication filled with faces and “things.”

See the publication BEFORE